Chocolate Shoppe debut bolsters effort to close street for public space initiative
The makings of a public space, spurred on by the opening of Chocolate Shoppe Ice Cream’s new Atwood Avenue location. Photo by: Marsha Rummel
By all accounts the opening weekend for Chocolate Shoppe Ice Cream’s Atwood Avenue location was a great success. Lines of people were observed in front of the shop no doubt encouraged by a very clever social media post Friday (May 3): “We’re opening our walk up window and serving single cones and dishes at 2302 Atwood Avenue at 12pm today!! And just a hint, if you stop by before 9pm you may not need a wallet…”
By Sunday warm temperatures and sunshine brought out the bicycles and soon every piece of open grass around the store was occupied by ice cream fans. “It was fabulous,” said Josh Connelly, retail and marketing manager for Chocolate Shoppe Ice Cream. “The neighborhood welcomed us with open arms to say the least.”
Connelly says that work will begin this week on construction and landscaping of the rear area of the property to transform it into an outdoor dining room with tables, chairs, lighting, and bike racks. For Sixth District Alder Marsha Rummel, the apparent initial success of this business on this corner will bolster her plans to temporarily shut down a section of Jackson Street, between Atwood and Saint Paul Avenue, as part of a national movement called “placemaking.”