Tag Archives: 722 Williamson Street

Olds Building May Become Concrete Lofts

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McGrath Property Group proposes lofts and a new 5-story building along bike path

McGrathOverhead_CWThe McGrath Property Group is trying where The Baldwin Group has failed, to redevelop on the north side of the 700 block of Willy Street. In a letter sent to District 6 Alder Marsha Rummel, McGRath Principal Lance McGrath said that his company has accepted an offer to purchase 714-722 Williamson Street which includes the Morris Paper/Olds Seed building and the adjacent parking lot.

McGrath plans to turn the Olds building into 40-50 “Concrete Lofts” featuring 11-foot ceilings, exposed duct work and brick walls along with large windows; all the features which McGrath says will be unique to Madison. The first floor will likely feature commercial/retail use and they plan to add one or two levels to the building in pursuit of the loft concept.

In addition conversion of the current structure, McGrath proposes to build a five-story building running east-west abutting the Capital City Trail bike path on the north side of the current parking lot. This building will feature 80-90 units with parking at the ground floor and one level underground.

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Articulating Compromise As Clock Ticks

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722 developers adjust proposal but neighborhood reaction is still mixed

A revised depiction of 722 Williamson with five stories on Williamson, and seven and nine-story towers at the rear. Courtesy: BDG

A revised depiction of 722 Williamson with five stories on Williamson, and seven and nine-story towers at the rear. Courtesy: BDG

Baldwin Development Group (BDG) is determined to build a mixed-use development at 722 Williamson that will honor the Marquette neighborhood planning guidelines and also serve their own commercial interests. However, after Wednesday’s (October 23) meeting with the neighborhood where they presented alternate designs, the way forward is becoming murkier and time is running out.

BDG has met four times with a special Marquette Neighborhood Association (MNA) subcommittee to tweak the design so that it will fit within the guidelines of the Williamson BUILD Plan II that was adopted in 2004. The chief issue is the height of the project, which currently is proposed at 10 stories, giving some pause while others say this is the best kind of infill development for an underutilized space.

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722 Willy Developers to Present Project Changes

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Three design variations to be presented this week at special P&D meeting

MNA’s Preservation & Development Committee will hold their monthly meeting at a special time on Wednesday October 23 to view proposed changes to the 722 Williamson development. The 722 Williamson Subcommittee of P&D has met several times with the project developers, Baldwin Development Group, and committee chairman Bruce Woods reports that BDG will present several changes based on neighborhood input.

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722 Willy Working Group Outlines Concerns

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MNA committee sends UDC its initial take on proposed development

It is unknown at this point if meetings between a special Marquette Neighborhood Association working group and Baldwin Development Group will yield any changes to a development planned for the 700 block of Williamson Street. The MNA 722 Subcommittee was formed to work through concerns about the project with BDG after the developer signaled it would seek exceptions to building guidelines developed by the neighborhood.

The 722 Williamson Subcommittee, part of MNA’s Preservation & Development Committee, has met several times now with BDG and last week committee chairman Bruce Woods sent a letter to Madison’s Urban Design Commission outlining their initial concerns. The letter gives no indication that BDG was planning any changes based on the discussions. What the letter does do is formalize and organize the varying concerns and plaudits that have been expressed about the design so far.  Continue reading →

MNA Establishes 722 Willy Working Group

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Subcommittee formed to work with developer to resolve concerns

A view of the north side of the proposed development at 722 Williamson Street.

A view of the north side of the proposed development at 722 Williamson Street.

The one clear fact that emerged from the Marquette Neighborhood Association Preservation & Development Committee (MNA P&D) meeting today (September 18) is that the proposed development at 722 Williamson Street is the first true test of the Williamson Street 600 to 1100 Blocks Better Urban Infill Development (BUILD) Program II plan which was launched 10 years ago.

From the beginning its was apparent the two hours allotted for this monthly meeting would not be enough to deeply discuss the many aspects of the proposal by Baldwin Development Group (BDG) and make a recommendation to the MNA Board that would properly represent the wishes of the neighborhood.

Early on, it was proposed that a subcommittee be formed to meet with BDG on a frequent basis to present the issues raised by the neighborhood and offer guidance as BDG further refines their design in advance of the upcoming City approval processes such as the Urban Design Commission (UDC), which is the next stop for this project.

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Interviewing Wild Orangutans

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Marquette neighborhood grapples with proposed development at 722 Willy Street

An architectual rendering of the proposed development "722 Williamson". Courtesy: Baldwin Development Group

An architectual rendering of the proposed development “722 Williamson”. Courtesy: Baldwin Development Group

Neighborhood planning covenants are playing into the debate over a large mixed-use development proposed for the 700 block of Williamson Street which would fill in the parking lots between and behind Ground Zero Coffee and the Olds building, possibly reaching ten stories into the air.

Baldwin Development Group wants to build a $46-million retail and housing complex on property owned by Williamson Associates, LLC, an entity of the The Rifkin Group, which also owns three other buildings on the block. The three-tiered design, currently named “722 Williamson”, would feature retail and office space along Williamson with seven- and ten-story apartment towers deeper into the property.

The proposal is drawing mixed reactions from the neighborhood, with some hailing its design and density and others bristling that the towering building exceeds the Williamson Street 600 to 1100 Blocks Better Urban Infill Development (BUILD) Program II plan, which seeks to preserve the historic character of the street. District 6 Alder Marsha Rummel says the development would include approximately 220 apartments, 5,600 square feet of commercial space, 386 parking stalls and co-working space.

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